Slingshot was implemented on Doritos UK Facebook page. The tab was designed to offer a product shelf for Doritos' avid Facebook fans and most loyal customers.
The tab saw a double digit conversion rate. We measure conversion as the number of people that added Doritos to their basket at either Sainsbury's, Tesco, Waitrose or Ocado as a percentage of total visits. The average number of products sent in a single visit was 2.1, increasing Doritos weight of product purchase through the system.
Danone and Kelloggs
Slingshot teamed up Danone and Kellogg's to deliver a PR campaign that allowed both products to be added in one click directly from value ladened content. This activity will allow both Kellogg's and Danone to gain an understanding of which readerships drove the most sales for them. Mobile scans will allow both brands to gain a geographical understanding of UK hotspots for each other as well as understand what third party content really sells.
John West has embraced SDMV's new technology to refresh their e-commerce offering, increase online sales and position themselves as a category innovator. By creating a direct Slingshot 'call to action' in their print campaign, our objective was to capture the interest of non John West buyers, and have them repeat their purchase by keeping John West in the favourite basket of their online retailer.
SDMV were asked to support the launch of Stella Artois' Pear Cidre. The medium chosen was Facebook, to capitalise on it's longer engagement times and leverage brand advocates. The Facebook tab was supported with status updates which drove traffic to the tab and created a double digit conversion rate. This tab facilitated impulse purchasing and proved very successful in a new product launch context.